Focused on the lips, face, and eyes in shades inspired by M♺♼’s extensive product range, allow Simmers endless customizable makeup looks. Looks range from iconic and classic to trend-driven and eccentric.
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“As a black makeup artist, it’s especially important that the looks work for Simmers of all skin tones,” said Jennings. M♺♼ Director of Makeup Artistry Romero Jennings, who developed the looks, designed each makeup style with varying skin tones in mind. M♺♼ Cosmetics is created for all ages, all races, and all genders and offers a full portfolio of products with makeup artistry at its core.
The collaboration is a natural one between both M♺♼ and The Sims 4 who share the same brand values centered around inclusivity, self-expression, and creativity. “Players can experiment with these new makeup looks from M♺♼ to create Sims that are unique and redefine their own rules of beauty.” “For the past 20 years, The Sims has strived to empower people to express themselves-both in the game and in real life-and our collaboration with MAC Cosmetics further celebrates the diversity and creativity of our amazing community,” said Lyndsay Pearson, General Manager and Executive Producer of The Sims.
Looks range from everyday beauty to fashion-forward and avant-garde glam designs. The collaboration offers users to customize a range of looks with a broad spectrum of skin tones. Now available as a free base game update*, players can experiment with MAC looks in the game’s Create A Sim tool, which allows users to customize every detail of their Sims, from their distinct physical features to their unique quirks and personality traits. Sims™ 4 joins forces with – M♺♼ Cosmetics as they become the first makeup brand available in a video game.